Avon's radiant CleaWhite

Avon China has revitalized its popular whitening skin care range, Cleawhite and has chosen Desgrippes Gobé Hong Kong for the re-branding exercise, capitalizing on DG’s considerable experience in the beauty category, and the group’s growing presence in China and Asia. The re-launch involved an upgrade to the formulation and a complete re-design of the branding - a new brand identity, structural design and packaging graphics.