KOT

The KOT pharmacy brand has chosen Desgrippes Gobé to create its entire expression territory to accompany the worldwide launch of its “healthy frozen food” line in mass distribution retail outlets. Based on the overall pleasure concept that “it is beautiful and it is good” the agency focused on the aesthetic of the product to highlight its health aspect. The goal was to turn KOT into a reflex brand for a new eating behaviour rather than a diet product.