Evian

Evian turned to Desgrippes Gobé to infuse the brand with the energy of its initial success and forge a meaningful bond with the younger audience. Desgrippes Gobé crystallized Evian strategy around stylishness, sophistication, purity, health and spirituality. The result was an ergonomic new bottle that both captured brand heritage and enhanced the modernity with embossed, graceful gestures reminiscent of ski tracks.