| Contact
Portfolio
Desgrippes Gobé is one of the only agencies working for clients from such a wide range of activities: from jewelry to finance and industry, luxury to fast moving consumer goods, banking services to mass distribution etc.
Coca-Cola Graphics Evolution
After decades of ubiquity, Coke brand graphics were familiar to the point of invisibility. Desgrippes Gobé created an evolved graphics system that added emotional excitement. The timeless script and dynamic ribbon were re-energized with the addition of effervescent bubbles and a yellow streak. The resulting graphics maintained the brand heritage, while taking Coke into the next millennium.