Peltier

Peltier, famous French pastry brand, a division of Juchheim Co. Ltd., commissionned Desgrippes Gobé to rejuvenate and elevate the brand’s image on the Japanese market. Through close collaboration between Desgrippes Gobé Paris and Tokyo, the challenge started with a strategic in-depth brand audit, competitive Peltier review and articulation of the new Peltier image.
Desgrippes Gobé then created a modern and innovative territory for the brand and visually charted the new concept with The « cahier de style » (brand stylebook) entitled « Sensual awakening in the French Savoir Vivre ».
An all together modern, classic and timeless typography was drawn for the new logo. The  brand symbol reffering to the 2 « P’s » of Peltier was inspired by the Patissiers’ (pastry chef) hat.