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Interactive guidelines for Club Med new style

Club Med

Image management and deployment tool: the interactive guidelines
This project has a specific scope concerning all 20,000 Club Med employees and the approximately hundred Club villages throughout the world. For the very first time Club Med has organized its image territory on a worldwide level and imposed consistency accordingly. To help it implement this approach, Desgrippes Gobé developed an interactive charter that is a flexible brand deployment and management pilot.

Video