Lime

Desgrippes Gobé created the brand positioning, name and visual identity for Lime, a new media network devoted to health and well-being. Lime presented unique challenges with its ambitious multi-media launch platforms, including TV, web, mobile and radio. It was also entering the saturated “healthy lifestyle” territory. Desgrippes Gobé created a positioning that created a new niche in lifestyle programming. The name “Lime” and the brandline “Healthy living with a twist” broke through the clutter and set the stage for something new and exciting.