CLEAR

The meaning of security in public places changed drastically after 9/11. Airport security in particular became much more diligent, but far less efficient. Desgrippes Gobé named and positioned a new brand that offered frequent travelers a less stressful security experience. The brand name “Clear” was a nod to the simplicity and ease of the brand promise. With Clear, members go through an initial screening process and are provided with an ID card that allows them expedited service  airport security checkpoints.