The secret to the long-term success of great brands is …

a) the advertising     c) the promotions   
b) the media            d) the branding

Branding holds the key to the long-term success of every branded product or service. Of course, the answer was obvious given the choices.

A total communications program is very important to the brand’s success, too.
But, just like the stove is essential to making a delicious stew, the best ingredients for the stew must come first. Set the recipe for your brand first, then light the fire with advertising, media, promotions, etc.

At Desgrippes Gobé, we believe that a coherent and imaginative brand vision is essential to the long-term success of brands. We also believe that design is fundamental to a brand’s vision, and that brand design and brand strategy are best developed in unison, not in isolation.