JOËL DESGRIPPES AND MARC GOBÉ ON THE EMOTIONAL BRAND EXPERIENCE

Designers on Design: Joël Desgrippes and Marc Gobé on the Emotional Brand Experience Par Anne Hellman avec Desgrippes Gobé

(New York, June 2007)

“I sometimes say that my job is to reveal personalities. We want to give brands character and we want to give them meaning.”—Joël Desgrippes

In Joël Desgrippes and Marc Gobé on the Emotional Brand Experience (Rockport Publishers/July 2007/$45.00 hardcover), the expertise of the world-renowned Desgrippes Gobé team is shared on a design subject for which they are widely recognized—emotional branding. The authors provide practical information, explaining the design process and the intricacies involved by showcasing sketches, notes, and final pieces. Through detailed case studies, the challenges of particular projects are presented to better understand how Desgrippes Gobé achieved the end result. Q&As with Joël Desgrippes and Marc Gobé are also featured.

Case studies presented in the book, include:

• AOL
• Banana Republic
• Coca-Cola
• Evian
• Gillette
• Godiva
• Tour de France

Desgrippes Gobé is one of the world’s leading brand image creation firms. They specialize in award-winning identity, product, packaging, retail, and Web design. 

Joël Desgrippes and Marc Gobé on the Emotional Brand Experience
By Anne Hellman with Desgrippes Gobé
Rockport Publishers
July 2007
$45.00 hardcover
ISBN: 978-1-59253-260-5
208 pages/300 full-color photos

 

Contact Susan for excerpt material, images, author interviews, or any other information
Susan Hershberg – Rockport Publishers
(978) 282-3511 - susanh@rockpub.com
www.QuaysidePublishingGroup.com