DESGRIPPES GOBÉ RE-LOCATES THE PERFUMER JEAN PATOU IN ITS LEGITIMATE MODERNITY

Desgrippes Gobé re-locates the perfumer Jean Patou in its legitimate modernity

(Paris, December 2004)

Under the arcades of the rue de Castiglione in the heart of Paris, Desgrippes Gobé has created "La Maison Jean Patou", a theatre featuring the sensorial experience of Haute Parfumerie.

Desgrippes Gobé,  the leading image and brand management consulting agency, has defined the new expression territory for the brand and realised "La  Maison Jean Patou", a boutique and VIP space with Bar à Parfums and Salon du Nez in collaboration with E.G.A. The brand is therefore reborn in this intimate, refined "perfume bottle boutique" based on Jean Patou codes: light, well-being and sophistication.

Desgrippes Gobé entirely designed this boutique as a setting that is both glamorous and contemporary, with soft, light colors. The agency especially focused on contrasts between heightened architectural neutrality and highlighting extremely sophisticated "objects".

The  window display features discs cut out of a transparent Plexiglas wall to show the Jean Patou "jewels" in a state of levitation.  Inside the boutique, eight cylinder shaped monoliths (four large and four small) with opaque bases and frosted ice cube style tops to highlight the  Joy, 1000, Sublime and Enjoy lines.

These are all subtly lit with L.E.D.s that continually change colors to discover new sensations.
   
On the first floor, private rooms prolong the sense experience in an intimate, feminine and refined ambience, also playing with colour harmonies in white mother of pearl and rose hues.
 
Le Bar à Parfums, a resolutely contemporarily inspired creation, is the main element of this great salon with more than 200 perfume essences  waiting to be explored. Finally, the tiny salon or Salon du Nez, welcomes VIPs to a circular perfume array, for creating unique, personalised fragrances. .

By creating this "perfume bottle boutique" in a sophisticated, modern, light and transparent spirit, Desgrippes Gobé capitalised on the brand codes and created a new Jean Patou symbol.

In collaboration with E.G.A.