Latest news & Press releases
Desgrippes Gobé, stratège et couturier de la nouvelle collection Vicaima
(Paris, September 2007)
Les portes intérieures de nos habitations rythment l'espace et le temps, font alterner partage et intimité, créent le mouvement.
Desgrippes Gobé est à l’origine du repositionnement de la marque et de ses différentes expressions (identité corporate, éditions, site internet…) jusqu’à la création de la première collection Haute Couture.
Desgrippes Gobé creates for Air France an experience site
(Paris, September 2007)
Image and brand management agency Desgrippes Gobé repositions the brand in the mythology of flight and places Air France far ahead of its time.
www.airfrance.com/experience
VP Bank et Desgrippes Gobé inventent la banque haute-couture…
(Paris, August 31st 2007)
Réinventer la relation client dans l’univers de la gestion de fortune….
Desgrippes Gobé, agence leader en conseil d’image et gestion de marques, définit pour la VP Bank (banque privée basée à Zurich, Vaduz et Luxembourg) une plate-forme de marque qui ancre la banque dans l’univers du luxe et du sur-mesure.
Grand Frais réveille l’envie … de frais avec ses 360 références de fruits et légumes !
(Paris, August 2007)
Qu’y a-t’il de commun entre un primeur, un crémier, un boucher et un épicier ? Ce sont les quatre commerçants lyonnais qui ont choisi de se regrouper autour de l’enseigne GRAND FRAIS et de lancer le premier supermarché spécialisé en produits frais.
Décidée à devenir une véritable marque pour accélérer son développement à l’échelle nationale, l’enseigne a missionné l’agence DESGRIPPES GOBE pour concevoir son identité globale et l’aménagement de ses magasins.
Kot and Desgrippes Gobé a new approach to nutrition...
(Paris, July 2007)
The KOT line launch into superstores and hypermarkets is aimed at transforming guilt-free dieting into a pleasurable experience and initiating new eating behaviour. Leading image consulting and brand management agency Desgrippes Gobe is defining the positioning and developping the overall expression territory for the KOT pharmacy brand for its launch into mass distribution.
Desgrippes Gobé/Noé Duchaufour-Lawrance create a new airport lounge concept for Air France.
(Paris, July 2007)
This new lounge concept was inaugurated in Tokyo in July 2007 and is the first architectural sign of the new Air France brand signature. It was designed as a prelude to travel, highlighting red as a privilege colour and inviting travellers to take advantage of a respite replete with comfort and consideration.
Desgrippes Gobe Hong Kong refreshes Avon’s Cleawhite in China
(Hong Kong, June 28th 2007)
Avon China has revitalized its popular whitening skin care range, Cleawhite. The re-launch involved an upgrade to the formulation and a complete re-design of the branding. The branding revitalization includes a new brand identity, structural design and packaging graphics.
Marc Gobé “Brandjams” with CEOs in Hong Kong
(Hong Kong, June 25th 2007)
Branding pioneer Marc Gobé brought his message of strategic design to an elite group of CEO’s in Hong Kong on June 13 at the Hong Kong Design Centre (HKDC). The event was part of the HKDC’s “Reinventing with Design” Week, held June 13 and 14.
Designers on Design Joël Desgrippes and Marc Gobé on the Emotional Brand Experience
(New York, June 2007)
In this book, the expertise of the world-renowned Desgrippes Gobé team is shared on a design subject for which they are widely recognized - emotional branding.
Suupaa Pop: Packaging in Japan
(New York, April 2007)
On April 11th, Desgrippes Gobé debuted "Suupaa Pop: Packaging in Japan" at the AIGA National Design Center in New York City. In addition to being the highest attended exhibit in their history, it has been an inspiring and eye-opening experience for the design and marketing community.
Chipsmore Brand Refreshed
(Hong Kong, April 2007)
Danone Malaysia has revitalized its popular Chipsmore’s range, one of the best-selling brands of chocolate chip cookies in Southeast Asia since 1990.
The Chipsmore range of products has grown from original chocolate chip cookies, to now include variants such as hazelnuts, double choc, snow choc and butter crunch and choc coated sub-segments.
Brandjam - Humanizing Brands Through Emotional Design : Branding Expert Marc Gobé Encourages Businesses to Jam with their Consumers
(New York, January 2007)
“Design is the new advertising” says branding pioneer Marc Gobé in his new book, Brandjam: Humanizing Brands Through Emotional Design [Allworth Press, March 2007], in which he advances the theory that we are now living in an emotionally driven economy.
Desgrippes Gobé voted best Design Agency of the Year for the second consecutive year
(Paris, December 2006)
Desgrippes Gobé, the branding and design agency was voted Design Agency of the Year for the second consecutive year, at the 27th Grand Prix Agency of the Year awards ceremony on December 12, 2006.
Desgrippes Gobé creates a temptation boutique for intense chocolate pleasure for Neuhaus.
(Paris, October 2006)
Desgrippes Gobé was chosen by Neuhaus to reposition the brand in a contemporary context while accompanying a rise in stature.
Neuhaus has been crafting quality fine Belgian pralines since the family owned company was founded in 1857.
Jacob’s Biscuits Brand Refreshed by Desgrippes Gobé Hong Kong.
(Hong Kong, July 2006)
Danone Malaysia has revitalized its popular Jacob’s range, one of the best-selling brands of biscuits in Southeast Asia.
Danone Yili Water chooses Desgrippes Gobé to refresh its Brand Image
(Hong Kong, June 2006)
Danone has revitalized its popular Health “Yili” mineral water brand, one of the largest-selling water brands in Southern China.
Desgrippes Gobé voted "Best Design Agency of the Year"
(Paris, December 2005)
After receiving 25 different awards this year, Desgrippes Gobé was voted “best design agency of the year” in December 2005.
Other news & Press releases
Unilever undertakes the largest re-branding initiative ever in the history of home and personal care ... the "Splat"!
(Paris, June 2005)
Desgrippes Gobé allie les codes de la parfumerie classique et ceux d’un univers sportswear contemporain pour Puma.
(Paris, March 2005)
Desgrippes Gobé choisit Shanghai, pour ouvrir un 4ème bureau en Asie
(Paris, January 2005)
Desgrippes Gobé reveals the DEVRED personality in a resolutely masculine and contemporary space
(Paris, January 2005)
Desgrippes Gobé re-locates the perfumer Jean Patou in its legitimate modernity
(Paris, December 2005)
Desgrippes Gobé created the new store concept for the Fauchon store at place de la Madeleine: the palace of "gourmand" emotion.
(Paris, November 2004)
Desgrippes Gobé transforme le chéquier de la Société Générale en une œuvre d’art contemporaine
(Paris, September 2004)
Desgrippes Gobé crée Amélie, un nouveau concept global de « cake-shop », à Séoul
(Seoul, June 2004)
Desgrippes Gobé creates Beyond Paradise fragance brand for Estée Lauder
(New York, Mai 2004)
Desgrippes Gobé brings emotionally branded retail concept to Tokyo - PELTIER
(Tokyo / Paris, September 2003)
Renewal of the Air France brand: Results from 4 years of collaboration with Desgrippes Gobé
(Paris, November 2003)
Desgrippes Gobé remporte le Grand Prix Stratégies du design 2003 pour Air France
(Paris, November 20, 2003)
Desgrippes Gobé présente «Shopping in Tokyo» à Paris, du 18 au 25 novembre 2003
(Paris, October 2003)
Desgrippes Gobé designs Estate, a sexy, new Manhattan nightclub
(New York, September 2003)
VP Bank confie son image à Desgrippes Gobé : une nouvelle vision du Private Banking
(Paris, June 2003)
Desgrippes Gobé announces the opening of XL, New York City's Newest Bar/Lounge
(New York, March 2001)
BRANDING IN CHINA, une exposition organisée par Desgrippes Gobé Paris
(Paris, January 2001)